Waste was never a very attractive subject, until we all realised what our wasteful ways mean for this Planet. Seeing piles of trash wasting away in landfills, seeing the impact it has on our oceans and wildlife – not to mention on our own health and lives.

To solve the problem is to reduce the total waste we produce and put more effort in recycling. It also means looking at waste from a different perspective: what if waste can be re-purposed, or we redesign our ideas to exclude waste?

At Xindao this is a subject that requires cooperation from many different departments: from product design and selection, to transportation and packaging, to the recycling of materials and products and our daily office waste too. We have broken this up into various bits to make the targets easier to handle.

SDG 12


Waste management

Our offices in the EU have been keeping tabs on waste for several years. We separate plastic, paper/carton, glass and other waste.

In our NL office, apart from general waste we also collect the pads from the coffee machines, which are then returned to Nespresso for recycling. Both the aluminium pad as the coffee grounds are recycled locally.

Our IT waste is gathered by the IT department, processed to remove any data and recycled by a certified IT waste processing company.

Our waste volumes are included in our GHG CO2 report, which you can find here


To limit the amount of waste we try to re-use items. For example if a small batch of items are returned by a customer we use them in the office. We do this with pens and notebooks, especially those with logo’s on them because we can’t sell those anymore.

We also hand out samples to colleagues for re-use if the volume is too small to sell to a buyer of residual goods, such as re-usable mugs. Furthermore we hold several sample sales for charity during the year, where both Xindao employees and family and friends can buy (sample) items for a small price and all proceeds go to charity.


We have started in 2020 to make an inventory of all our waste in the supply chain concerning paper/carton, plastic, transport packaging and warehousing materials. Once we have that input we can take decisions on where we need to improve our activities to reduce waste or rethink the use of certain materials.

We currently have a waste management policy which is focused on the input from our head office in the Netherlands, this concerns the waste responsibility we take towards for example electronic waste and batteries for which standards exist throughout Europe.



At the end of the year, our remaining paper catalogues which are stocked in Romania are usually destroyed. We have now taken the measure to sell the paper to a recycler and donate the money received for the sale to an organization specialized in planting trees. We decided to go for a local charity in Romania – since the catalogues were stored there it may benefit the local environment! https://padureacopiilor.ro/

We are focusing on replacing paper catalogues even more by our digital ones, for this we also need support from our customers!

Fair Materials

The materials used to build our stands are designed to be re-used at other fairs around Europe. This re-use scheme prevents the necessity to create completely new stands at every fair.

Because the landscape and options of fairs and digital events is changing, the set-up of our stands will be under review for the future.